DTM NEWS
- 2018.12.18
- [Special Lecture] Prof. Sukho Lee at Texas A&M University-San Antonio
- Dream Together Master invited a special guest Prof. Sukho Lee, Associate Chair & Associate Professor at Texas A&M University San Antonio. Prof. Lee shared his research on Korean wild ginseng to investigate the effect of its extract on exercise performance and cognitive function. Dr. Lee teaches undergraduate and graduate courses in Exercise Science. His research interests include 1) supplementation on exercise performance, preventions and/or treatments for diabetes and obesity using exercise and dietary interventions as well as mechanisms of skeletal muscle plasticity by different interventions, including resistance training, hind limb suspension, casting model and oriental medicine. Dr. Lee is a founding member of KUSAPS: Korea United State Applied Physiological Society (www.appliedphysiology.org) and serves as an editorial board member for several peer review journals (International Journal of Exercise Science, Journal of Exercise Nutrition & Biochemistry, International Journal of Applied Sports Sciences, Kinesiology, and Journal of Lifestyle Medicine). Speaker: Prof. Sukho Lee (Texas A&M University-San Antonio) Date: December 17, 2018 Topic: Korean Wild Ginseng Extracts: Prospective Candidate as An Erogenic Aids in Sports Venue: SNU 71-1 RM. 206
- 2018.12.18
- [Special Lecture] Prof. Joon Sung Lee at University of Florida
- To give better understanding about athlete transgression in contemporary sport, Prof. Joon Sung Lee presented about potential risks of celebrity endorsement, a form of brand or advertising campaign that involves a well known person (and athlete) using their fame to help promote a product or service and introduced his research model and moral reasoning strategies in the DTM special lecture at the Seoul National University. Dr. Joon Sung Lee is an Assistant Professor with the Department of Tourism, Recreation and Sport Management at the University of Florida. His primary research encompasses topics surrounding corruption in Sport as a critical sociocultural issue. Focusing on athlete transgression, he has conducted a line of research investigating how sport consumers process an athlete endorser’s transgression information and respond to the troubled athlete in different ways. This line of research has been extended to a variety of topics in athlete endorsement domain. His recent work has been published in top peer-reviewed business and sport journals (e.g., Journal of Business Ethics, Journal of Sport Management, Sport Marketing Quarterly, and so on). His work has also been quoted by media (e.g. Business Standard, Boston.com, etc.) to explain sport consumer’s multi- faceted responses to athlete transgression such as Deflategate and Tiger Woods scandal. In 2015, he was selected as a runner-up for the European Association for Sport Management Conference New Researcher Award and a winner of the Sport Marketing Association Conference Best Student Paper Award. Speaker: Prof. Joon Sung Lee ( University of Florida) Date: December 14, 2018 Topic: Understanding about athlete transgression in contemporary sport
- 2018.12.18
- Module 12 Sport Marketing Research
- The course provides an advanced overview of marketing research methods and techniques. The course will emphasize practical issues related to planning, conducting, and interpreting research relevant to sport management. The course also introduce the student to various multivariate statistical methods, and the application of multivariate statistics to research problems in sport management. The instructor will provide an overview of the more common multivariate data analysis methods that are applicable in the sport management research. We will not go in depth into the mathematics of multivariate statistics, but instead will focus on the application of the multivariate statistics to answer various research questions. Date : December 10 – December 14, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 4 : Sport Development & Cooperation Module 12 : Sport Marketing Research Professor : Yukyoum KIM (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)
- 2018.12.10
- Module 11 Sport Sponsorship & Social Responsibility
- The central goal of this module is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship. A second focus for the module is to understand the relationship between sponsorship and social responsibility. Views from both the sponsor and sponsee will be considered. The module on the one hand views sponsorship as a funding source for sport and on the other as a marketing platform for sponsors. Date : December 3 –7, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 11 : Sport Sponsorship and Social Responsibility Professor : Bettina Cornwell (Lundquist College of Business, University of Oregon, USA)
- 2018.12.10
- [Korean Culture Tour] Taekwondowon
- On December 1st, 2018, Dream Together Master 6th batch students took a cultural experience tour to Taekwondowon – Mecca for world taekwondo. By participating in various programs, the DTM students experienced unique Korean culture and philosophical basis for taekwondo. About Taekwondowon Located in Muju-gun, Jeollabuk-do, Korea, Taekwondowon, the largest training space in the world for taekwondo practitioners, was established in the country where taekwondo was born from its international debut in the Olympics. It offers various experience programs under the themes of learning, challenge, growth, and healing. The programs are open to anyone who is interested in training the mind and the body through taekwondo. SOURCE: Taekwondowon Related Links https://www.tpf.or.kr/t1/main/index.do
- 2018.12.03
- Module 10 Strategic Planning in Sport Marketing
- This module introduces perspectives, concepts, and principles to understand sports marketing phenomena and provides a new and comprehensive understanding of sports marketing. Date : November 26 – November 30, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 10 : Strategic Planning in Sport Marketing Professor : Joon-ho KANG (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)
- 2018.11.28
- Module 9 Sport Organizational Governance
- The aim of this module is for the student to obtain an understanding of the importance of sport sponsorship and social responsibility governance for sport organisations, both at the strategic and managerial level and to recognise the differences between models of sport and regulation. The module incorporates an analysis of governance in particular sporting bodies and a closer look at the policy context of sport governance in Europe and the United States. Date : November 19 – November 23, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 3: Sport Organization and Governance Module 9: Sport Organizational Governance Professor : Prof. Borja Garcia
- 2018.11.19
- Module 7 Human Resource Management in Sport
- This course is designed for DTM graduate students to attain knowledge related to human resources management (e.g., various theories and issues) and to understand and apply them in the sport context. The course will provides a basic understanding of Human resource management practices and human resource assets in sports. Date : November 12-16, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 3: Sport Organization and Governance Module 7 : Human Resource Management in Sport Professor : May KIM (Department of Sport Science, Korea University, REPUBLIC OF KOREA)
- 2018.11.12
- Module 8 Sport Organizational Management
- This course aims to define the field and sports industry in modern society and classifies domains of sport industry and their differenitiation. Also, the course explains the unique features of sport governing bodies through three different themes such as apex of an inter-organizational network, apical functions of sport governing bodies, and a monopoly. Date : November 5 – November 9, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 3: Sport Organization and Governance Module 8 : Sport Organization & Management Professor : Pachianathan Chelldurai (Sport Management, Troy University, USA)
- 2018.11.06
- [Forum] Dream Together Seoul Forum 2018
- Dream Together Seoul Forum 2018 was held on Thursday, November 1st, 2018 (14:00 to 18:30) at Grand Ballroom, Westin Chosun Seoul, Republic of Korea. This year’s forum addressed the topic of “Sport for Peace” for peaceful and better world. This year, our forum aims to address the good examples of peace-building through sport and discuss how sport can not only bring peace but also encourage a culture of peace for better world. The forum is an annual, one-day event that includes a key note speech and presentations from global sport leaders, as well as a panel discussion session with the all presenters and Dream Together Master students to discuss various key issues regarding sport for peace. HRH Prince Feisal Al-Hussein, IOC Member, was a keynote speaker; Manfred Laemmer, Professor of German Sport University Cologne, spoke about the German unification and sport integration between West and East Germany; Beatriz Mejia, Executive Director and Founder of International Group for Peace, addressed sport project to remedy the civil war in Colombia; Mike Cronin, Professor of Boston College Ireland, mentioned about the religious conflict resolution through sport; Young-il Na, Professor of Seoul National University, presented the policy direction of South and North Korea's sport exchange; Ramona Mohd Razali, Deputy Secretary General and 3rd batch Dream Together Master alumnus Norkamarul Norzam, Special Officer to the Secretary General, Ministry of Youth and Sports Malaysia introduced the case of sport multiracial unity. Taekang Roh, Vice Minister of the Ministry of Culture, Sports and Tourism Jaekee Cho, Chairman of Korea Sports Promotion Foundation Chan Wook Park, Acting President of Seoul National University Joon-ho Kang, Director of Dream Together Master HRH Prince Feisal Al-Hussein, IOC Member and Founder of Generations For Peace HRH Prince Feisal Al-Hussein is addressing sport for peace as a keynote speaker at the Dream Together Seoul Forum 2018 Mike Cronin, Academic Director of Centre for Irish Programmes, Boston College Ireland Beatriz Mejia, Executive Director and Founder of International Group for Peace Manfred Laemmer, Professor of German Sport University Cologne Ramona Mohd Razali, Deputy Secretary General(Strategic Affairs) of Ministry of Youth and Sports Malaysia Norkamarul Norzam, Special Officer to the Secretary General of Ministry of Youth and Sports Malaysia (DTM 3rd batch graduate) Young-il Na, Professor of Seoul National University Prof. Manfred Laemmer delivered a piece of the Berlin Wall Presider and Moderator of the forum, Ms. Theresa Rah, Communications Director of the PyeongChang 2018 Winter Games Bid Committee VIP group photo