DTM NEWS

  • 2018.02.14
  • [Team Project] DTM visits PyeongChang 2018 Winter Olympics
  • Dream Together Master 5th batch students went on a field trip to PyeongChang 2018 Winter Olympics. It was the second visit to PyeongChang, following the field trip and the winter sports camp a month ago. DTM not only enjoyed the worldwide winter sports festival, but also analyzed the mega sports event held in Korea, preparing for their 'team-project'. The DTM's passion 'connected' made the moment fruitful and memorable. DTM visited Gangneung Olympic Park, Curling Center, and PyeongChang Sliding Center. Departed at 06:00 AM, DTM arrived at Gangneung early in the morning. The venue was already crowded for the Curling Mixed Doubles Match. The game between Athletes of Russia (OAR)and Norway intrigued DTM in many perspectives. The reason Russian players could not play under Russian flag, the rules and the characteristics of Curling, the other games of Winter Olympics and more. Athletes of Russia won the bronze medal and both teams presented a priceless memory to the whole audience in the venue. Gangneung Olympic Park was full of spectacles. Super Stores, ICT zones, and the Information Halls of the official sponsors. 4th Batch students Eduardo Butter and Enkhtsatsral Ulzii Orshiikh, who are contributing to the PyeongChang 2018, guided and assistd 5th Batch students to fully experience the PyeongChang 2018. It was memorable to actually feel the close bond of the DTM network. The last visit was to PyeongChang Sliding Center, in which held the Women's Singles Luge competition. Overcoming penetrating cold of the PyeongChang, every 5th Batch student climbed up to the venue and enjoyed Luge competition.  The great speed of the luge reflected the enthusiasm of the Winter Olympics. 4th batch student Juan Carlos, currently doing his internship program in PyeongChang 2018 visited 5th batch. The priceless moment will be engraved forever in DTM. The field trip to the PyeongChang 2018 is now over, however, the team project of the DTM now begins. DTM's  interest and study continues.        
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  • 2018.02.12
  • DTM in PyeongChang 2018 Olympic Winter Games
  • The PyeongChang Winter Olympics officially opened on last Friday with various artistic performances, fireworks, K-pop and dance, and the opening ceremony at PyeongChang Olympic Stadium featured Olympic squad from 91 countries, including a delegation from North Korea. Especially, Thomas Bach expressed his gratitude to all volunteers for all their hard works during the opening address. "Thank you to everyone who has made this moment possible. A special thanks goes to the thousands of volunteers who have welcomed us so warmly: Thank you, volunteers. this Olympics is considered to be one of the most successful and peaceful Olympics in history because of volunteers' passions and ambitions," he said.   DTM 4th batch students  were present at the scene, and they are going to provide services Olympic and Paralympic Games' spectators and participants across certain areas: Operational Support and Protocol/Language Services as volunteers. Several DTM graduates were also in the PyeongChang 2018. Enkhtsatsral Ulzii-Orshikh has been working as a NOC Assistant volunteer for the Team Mongolia. The NOC assistants help assigned team for everything they ask andwork in a team as well. In team Mongolia, there are total of 4 assistants, and she is the focal point of the volunteers. She attend the daily briefings and discuss the schedules with the team officials and prepare the plans for everyone. (Enkhtsatsral Ulzii-Orshikh, second from the left, with the Mongolian NOC staffs and athletes.) (Enkhtsatsral working as a NOC Assistant volunteer for the Team Mongolia.)   During the Olympics, Eduardo Butter Scofano and Juan José Carlos, are assigned to the Olympic Organizing Committee to support management of Gangneung villiage and devising a deployment plan of resources and human resources. Also they are going to do sponsorship related supporting tasks.  Their participation and activities will be crucial to the success of the PyeongChang Olympics. (Juan José Carlos at PyeongChang Olympics.) (Eduardo Butter Scofano is posing for a picture with other volunteers.) During the field trip to the PyeongChang 2018 Winter Olympics on Feb 13th, 2018, DTM met the 2nd batch graduate, NGUYEN, Quang Vinh. He currently works for the Vietnam Anti-Doping & Sports Medicine Agency (VADA). It was a memorable moment for both 5th batch and Quang Vinh to share the moment of the PyeongChang 2018  and the legacy of Dream Together Master. (Quang Vinh with Merey Tan in the PyeongChang 2018)
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  • 2018.02.01
  • [Field Trip] DTM to KSPO, "Enjoy Sports, We Support"
  • "Enjoy Sports, We Support." The slogan of the Korea Sports Promotion Foundation(KSPO) was engraved brightly inside of 5th batch students' hearts. KSPO invited DTM for the 3 memorable events; Seoul Olympic Museum tour, National Fitness Award 국민체력100 test, and the international forum 'The Value of the Olympics and Paralympics. Movement from 1988 Seoul to 2018 PyeongChang.'. Early morning, DTM 5th batch students arrived at the KSPO. Along with the warm welcome of KSPO, the 4th batch student Aldo Tong, currently working as an intern in KSPO, greeted the 5th batch. Aldo enthusiastically guided throughout the museum and inspired with the spirit of the Olympism. It was a memorable moment to experience the legacy of the Olympics and DTM. National Fitness Award 국민체력100 is a nationwide project of KSPO to enhance public health of Korea. 4 volunteers participated the test and received their results. The practical experience helped students to relate sports, public health, and the responsibility of DTM as a 'world sports leader'. The last session was the international forum with the topic of 'The Value of the Olympics and Paralympics. Movement from 1988 Seoul to 2018 PyeongChang.'. Wishing a successful hosting of the 2018 PyeongChang Winter Olympics, DTM 5th batch students shared their notions. The forum's topics consisted Olympic Legacy and Peace, Global Co-operation, Social Inclusion, and the Economy. Fruitful conference influenced substantially to DTM. "Enjoy Sports, We Support" DTM dreams together with KSPO. DTM appreciates KSPO for its passionate support.
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  • 2018.01.30
  • [Field Trip] Professional Volleyball Game (Woori Card Wibee vs KEPCO Vixtorm)
  • In addition to the study in the classroom, the 5th batch students and staffs gathered to visit Jangchung Arena to watch the volleyball match Seoul Woori Card Wibee vs Suwon KEPCO Vixtorm. The students were granted the privilege of meeting and interacting with the Seoul Woori Card Wibee players and associated staff members. By participating the events for the fans and analyzing the marketing factors of the teams, students could apply classroom learnings to real-world problems and authentic situations.   Date: January 26th, 2018 (Friday) Venue: Jangchung Arena  
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  • 2018.01.15
  • [Field Trip] PyeongChang 2018
  • Dream Together Master Program 5th batch students went on a field trip to PyeongChang 2018. It was a month before the opening of the Olympic Winter Games PyeongChang 2018. The field trip included visits to the PyeongChang 2018 Promotional Booth and the ICT Experience Center. They provided detailed introduction of the upcoming mega sports event, in terms of the Games itself, venues, and the technologies. It was a memorable moment, recalling the meaning and the legacy of the Olympics. Students also experienced cooking and tasting the traditional food of Gangwon Province. Among 24 students, 14 skiied and 10 snowboarded in YongPyong Ski Resort. It was a priceless trip with diverse opportunities to enjoy PyeongChang 2018. Date: January 10th(Wed) ~ 12th(Fri), 2018 Venue: Gangwon Province (PyeongChang, Gangneung)    
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  • 2017.12.18
  • [Field Trip] Professional Basketball Game (Seoul SK vs Incheon Electroland)
  • Dream Together Master Program 5th batch students went on a sports field trip to the basketball match Seoul SK vs Incheon Electroland. Wearing SNUTDTM basketball uniform, students cheered for the match with all their heart. By participating the events for the fans and analyzing the marketing factors of the teams, students could both enjoy and learn from the field trip. They also applied their learning from the lectures. 5th batch students not only watched the professional basketball game, but also experienced the professional basketball industry as a whole of Korea.     Date: December 14th, 2017 (Thurs.) Venue: Jamsil Sports Complex (Students' Gymnasium)
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  • 2017.12.18
  • [Special Lecture] Dae Hee Kwak, Professor of University of Michigan
  • On December 15th, DTM invited a special guest Dae Hee Kwak, professor of University of Michigan. Dae Hee Kwak shared his invaluable experience and knowledge under the topic of “Greater Social Impact Through Strategic Partnership”. He introduced sports as a platform to expand socially responsible initiatives. By analyzing the previous cases of sponsorship, the professor illustrated how sports can deliver positive values to the society by partnership. He proposed 5 strategies to make partnership perform successfully. Clear objectives, transparency of the process, proper communication strategies, public participation, and multiple identities were mentioned as 5 factors to ensure positive impact of sports and the sports partnership.   Dae Hee Kwak is a professor of Sport Management at University of Michigan and is also a Director of Center for Sport Marketing Research. Dr. Kwak's research focuses on sport consumer behavior in various sport-related consumption contexts. His long-term research goal is to identify how sport consumer behavior is similar or dissimilar with other types of consumer behavior. His current work focuses on how emotion and experiential judgments influence various decisions to consume sport-related products and services.   Speaker: Dae Hee Kwak (Professor of University of Michigan) Date: December 15th, 2017 Topic: Greater Social Impact Through Strategic Partnership      
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  • 2017.12.17
  • [Class] Module 12 Sport Marketing Analysis & Research Method
  • This course is designed to enhance the knowledge on how to identify research problems and questions in sports management data including market analysis, and on how to systemically collect and analyze the data. Also, it provides an opportunity that students can learn the concepts and essential elements of scientific research. Date : December 11th – 15th, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 12 : Sport Marketing Analysis & Research Method Professor : Ilhyeok PARK (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)  
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  • 2017.12.11
  • [Class] Module 11 Sport Sp. & Social Rsp.
  • The central goal of this module is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship. A second focus for the module is to understand the relationship between sponsorship and social responsibility. Views from both the sponsor and sponsee will be considered. The module on the one hand views sponsorship as a funding source for sport and on the other as a marketing platform for sponsors. Date : December 4th –8th, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 11 : Sport Sponsorship and Social Responsibility Professor : Bettina Cornwell (Lundquist College of Business, University of Oregon, USA)
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  • 2017.12.04
  • [Class] Module 10 Strategic Planning in Sport Marketing
  • This module introduces perspectives, concepts, and principles to understand sports marketing phenomena and provides a new and comprehensive understanding of sports marketing. Date : November 27th – December 1st, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 10 : Strategic Planning in Sport Marketing Professor : Joon-ho KANG (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)  
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