Module 10 Strategic Planning in Sport Marketing

This module introduces perspectives, concepts, and principles to understand sports marketing phenomena and provides a new and comprehensive understanding of sports marketing. Date : November 26 – November 30, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 10 : Strategic Planning in Sport Marketing Professor : Joon-ho KANG (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)  

Module 9 Sport Organizational Governance

The aim of this module is for the student to obtain an understanding of the importance of sport sponsorship and social responsibility governance for sport organisations, both at the strategic and managerial level and to recognise the differences between models of sport and regulation. The module incorporates an analysis of governance in particular sporting bodies and a closer look at the policy context of sport governance in Europe and the United States. Date : November 19 – November 23, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 3: Sport Organization and Governance Module 9: Sport Organizational Governance Professor : Prof. Borja Garcia      

Module 7 Human Resource Management in Sport

This course is designed for DTM graduate students to attain knowledge related to human resources management (e.g., various theories and issues) and to understand and apply them in the sport context. The course will provides a basic understanding of Human resource management practices and human resource assets in sports. Date : November 12-16, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 3: Sport Organization and Governance Module 7 : Human Resource Management in Sport Professor : May KIM (Department of Sport Science, Korea University, REPUBLIC OF KOREA)  

Module 8 Sport Organizational Management

This course aims to define the field and sports industry in modern society and classifies domains of sport industry and their differenitiation. Also, the course explains the unique features of sport governing bodies through three different themes such as apex of an inter-organizational network, apical functions of sport governing bodies, and a monopoly. Date : November 5 – November 9, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 3: Sport Organization and Governance Module 8 : Sport Organization & Management Professor : Pachianathan Chelldurai (Sport Management, Troy University, USA)