This course is designed to enhance the knowledge on how to identify research problems and questions in sports management data including market analysis, and on how to systemically collect and analyze the data. Also, it provides an opportunity that students can learn the concepts and essential elements of scientific research. Date : December 11th – 15th, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 12 : Sport Marketing Analysis & Research Method Professor : Ilhyeok PARK (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)