The central goal of this module is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship. A second focus for the module is to understand the relationship between sponsorship and social responsibility. Views from both the sponsor and sponsee will be considered. The module on the one hand views sponsorship as a funding source for sport and on the other as a marketing platform for sponsors.
Date : December 5th – 9th, 2016Venue : Seoul National University Building 153 Room 210
Theme 4: Sport Marketing and Sponsorship
Module 11 : Sport Sponsorship and Social Responsibility
Professor : Bettina Cornwell (
Lundquist College of Business, University of Oregon, USA)
Professor Bettina Cornwell is giving a brief overview of the survey results.
Professor is explaining about the sponsorship measurment.
Group photo after the class ends.