The Korean Archery Association and World Archery Vice President Kyu Hyung Han gave a special lecture about the attributes that make competitive advantage sustainable in sport on February 22, 2022.

 

Mr. Han provided the lecture with a team from the Korean Archery Association where they first explained the long history of Korean archery.

 

Korea has long dominated archery as demonstrated by Team Korea sweeping the gold medals in archery at the Tokyo 2020 Summer Olympics last year and the Korean women’s team in archery consistently acquiring the Olympian gold since the sport was first introduced at the Seoul Olympics in 1988.

 

The lecture continued with a case study on how the Korean Archery Association selected and trained athletes for the Tokyo 2020 Olympics in addition to the meticulous evaluation of the Tokyo performance in preparation for the Paris 2024 Summer Olympics.

 

This special lecture was conducted online, and a Q&A session was held after the lecture.

International Sports Diplomacy Research Institute President Yoon Kang-Ro gave a special lecture about the success factors of Seoul1988 & PyeongChang2018 Games online from the Dream Together Master Office situated at the Seoul National University Building 153 on Friday, August 21. SNU Professor and DTM Director Kang Joon-ho introduced Mr. Yoon Kang-Ro to over 100 participants including Dream Together Master and SNU students as well as sport enthusiasts, who later had an opportunity to actively engage in a Q&A session.

 

Former UN Secretary General Ban Ki-moon gave a special lecture about Sports and the UN SDGs at the Seoul National University Sports Education and Research Building on November 5, Tuesday. SNU Professor Kang Joon-ho introduced Mr. Ban Ki-moon to over 200 participants including Dream Together Master and SNU students, who later had an opportunity to actively engage in a Q&A session.

To give better understanding about PyeongChang 2018 Olympic Winter Games and impact and ongoing task of the PyeongChang Winter Olympics, LEE Hee-beom, President of the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter speaks before the DTM 5 batch students in a lecture at the Seoul National University on May 16, 2018.   Mr. LEE Hee-beom is a President of The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games. Lee began his career as a Government official in 1972 and served as Minister of Trade, Industry and Energy from 2003 to 2006. He then held executive positions at institutions and companies including the Korea International Trade Association, the Korea Employers Federation, STX Energy and STX Heavy Industries. He is currently an advisor of the LG International Corporation. Last February, he was given the Olympic Order award after his efforts in coordinating the 2018 Winter Olympics in PeongChang.   Speaker: LEE Hee-beom ( President of the PyeongChang Organizing Committee for the Olympic and Paralympic Winter Games (POCOG)) Date: May 16, 2018 Topic: Lessons From PyeongChang 2018 Olympic and Paralympic Winter Games        

On December 15th, DTM invited a special guest Dae Hee Kwak, professor of University of Michigan. Dae Hee Kwak shared his invaluable experience and knowledge under the topic of “Greater Social Impact Through Strategic Partnership”. He introduced sports as a platform to expand socially responsible initiatives. By analyzing the previous cases of sponsorship, the professor illustrated how sports can deliver positive values to the society by partnership. He proposed 5 strategies to make partnership perform successfully. Clear objectives, transparency of the process, proper communication strategies, public participation, and multiple identities were mentioned as 5 factors to ensure positive impact of sports and the sports partnership.   Dae Hee Kwak is a professor of Sport Management at University of Michigan and is also a Director of Center for Sport Marketing Research. Dr. Kwak’s research focuses on sport consumer behavior in various sport-related consumption contexts. His long-term research goal is to identify how sport consumer behavior is similar or dissimilar with other types of consumer behavior. His current work focuses on how emotion and experiential judgments influence various decisions to consume sport-related products and services.   Speaker: Dae Hee Kwak (Professor of University of Michigan) Date: December 15th, 2017 Topic: Greater Social Impact Through Strategic Partnership