This module introduces perspectives, concepts, and principles to understand sports marketing phenomena and provides a new and comprehensive understanding of sports marketing. Date : November 27th – December 1st, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 10 : Strategic Planning in Sport Marketing Professor : Joon-ho KANG (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)