A special Lecture was held on February 4th, 2016 at Seoul National University Building 152 Seminar Room. Mr. Jae-min PARK gave a lecture about the present overall sports Marketing and new business power of sports marketing. From this lecture, students had an opportunity to understand the mission of sport business and the role of sport administrators in the global sport industry.

Speaker: Mr. Jae-min PARK (Director of the Sport Event and Athlete Management in Galaxia SM)
Date: February 4th, 2016
Title: “Direction and Leadership in the Global Sport Industry”


Mr. Jae-min PARK starting his lecture by introducing himself.

Ms. Yeseul CHO our DTM staff was an interpreter in this lecture. She made the lecture easier and understandable.

Mr. Jae-min mentioned that sport is exporting a lot of own creation program and new complex of cultural festivals. The next agenda of Sports Marketing would be focusing on the value of diversity aport from competition(custom). He also emphasized the global leadership essence is diversity and success

Students concentrating on the lecture.

Group photo after the lecture.