Mr. Charlie Shin’s special Lecture was held on December 19^th, 2014 at Seoul National University. He addressed the marketing strategies of Major League Soccer (MLS) and development of National Football League in the United States. Also, Mr. Shin introduced segmentalized marketing strategies of MLS clubs which have experienced substantial growth in a short time.

[Special Lecture] Mr. Charlie Shin
Title: Senior Director, CRM & Analytics- Strategic Planning & Research, Major League Soccer Adjunct Professor, New York University
Date: December 19^th, 2014
Topic: Soccer Market Development in the U.S.



Mr. Charlie Shin addressing DTM students during his special lecture ‘Soccer Market Development in the U.S.’
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Group photo of Mr. Charlie Shin with Professor Joon-ho Kang and Kihan Kim, and Dream Together Master students.