This course is a graduate-level independent learning class on various aspects of sport public relations. This course is designed to develop and apply an understanding of the concepts and principles of public relations in sport organizations (e.g., National Olympic Committee, college & professional sports). Sport public relations is a management function where practitioners use communication skills to foster positive relationships with key public factors (e.g., media, community, & consumers). Date : April 23 – 28, 2018 Venue : Seoul National University Building 71-1 Room 212 Theme 7 : Sport Media and Communication Module 19 : Sport Public Relations Professor : Choonghoon LEE (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)