• 2016-03-28
[Class] Module 16 Sport Industry
This module examines the impact influence and growth of global sport organisations and their interrelationship with global sport events, broadcasters and commercial partners. It traces the evolution of the sport marketplace from its amateur origins to a global business identifying and examining organisations that exemplify the global sport marketplace. The role, function and economic drivers of sport organisations and associated professional sport leagues will be examined to determine the scope of their operations and impact of sport globally.

Date : March 28 – April 1, 2016
Venue : Seoul National University Building 152 Seminar room
Theme 6 : Sport Finance and Economics
Module 16 : Sport Industry
Professor : David Shilbury (
School of Management and Marketing, Deakin University, AUSTRAILIA)

Professor David Shilbury in his first class. Is there a sport industry? Why is it important to sport managers to define, or identify an ‘industry’?

Professor commenting on the students idea.

Professor giving a chance to the students to share many new ideas.

Professor mentioned that Global Sport Organisations(GSOs) are NGOs that govern sports and global sporting events and asked ‘How can globalisation be governed in a world with growing complexities and uncertainties but without a world government?’.

Group of students before their presentation about major issues confronting GSO.

Professor listening to the student’s presentation.

Students concentrating on their module.

Professor gave the students the time of evaluation. Students discussed what will they apply to their work in the sport industry from what they have learnt from the class.

Group photo after the module. Professor lastly emphasized that ‘GSOs are custodians of our future sport participation and enjoyment. Manage them with care, integrity and respect.’