The central goal of this module is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship. A second focus for the module is to understand the relationship between sponsorship and social responsibility. Views from both the sponsor and sponsee will be considered. The module on the one hand views sponsorship as a funding source for sport and on the other as a marketing platform for sponsors.

Lundquist College of Business, University of Oregon, USA)


Professor B. Cornwell glad to see our 3rd batch students.

Students starting to understand theoretical and an applied values and limits to sponsorship.

An introduction from professor “Building great brands is a mix of magic and logic, a blend of art and science.”

Professor cited Vince Lombardi’s quote “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work.”

Professor lastly commented by saying “You are the future of sport, go and make it the best you possibly can!”