This course is a graduate-level independent learning class on various aspects of sport public relations. This course is designed to develop and apply an understanding of the concepts and principles of public relations in sport organizations (e.g., National Olympic Committee, college & professional sports). Sport public relations is a management function where practitioners use communication skills to foster positive relationships with key publics (e.g., media, community, & consumers).
Date : April 22 – 26, 2019
Venue : Seoul National University Building 71-1 Room 212
Theme 7 : Sport Media and Communication
Module 19 : Sport Public Relations
Professor : Choonghoon LIM (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)