This module offers a broad introduction to the business aspect of global sport industry. It is designed to explore various sectors that shape global sport industry such as global sport organizations, governments, professional/amateur leagues, media corporations, sponsors, and manufacturers. This module also helps students to broaden their perspective to better understand the evolution of global sport industry and the major forces that have facilitated its growth from a business standpoint.
Date : April 1 – 5, 2019
Venue : Seoul National University Building 71-1 Room 212
Theme 5 : Sport Science & Technology
Module 16 : Sport Industry
Professor : Dae Hee Kwak (Associate Professor of Sport Management, Director of Center for Sport Marketing Research,University of Michigan, USA)