The module aims to provide the student with both a theoretical and an applied understanding of how the sport industry and media work together. The module is specifically designed to develop an appreciation of the sport media and communication process as it relates to the sport organizations, sponsors, advertisers, the customers, fans, the public, and related policy makers. The course allows students the opportunity to gain insight into the global perspective of the sport media, and the approach will be from the perspective of media industry and public policy. Date : May 15 – 19, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 7 : Sport Media and Communication Module 21 : Sport Media Professor : Kihan KIM (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)