• 2017-12-11
[Class] Module 11 Sport Sp. & Social Rsp.
The central goal of this module is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship. A second focus for the module is to understand the relationship between sponsorship and social responsibility. Views from both the sponsor and sponsee will be considered. The module on the one hand views sponsorship as a funding source for sport and on the other as a marketing platform for sponsors. Date : December 4th –8th, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 11 : Sport Sponsorship and Social Responsibility Professor : Bettina Cornwell (Lundquist College of Business, University of Oregon, USA)