DTM NEWS

  • 2018.01.30
  • [Field Trip] Professional Volleyball Game (Woori Card Wibee vs KEPCO Vixtorm)
  • In addition to the study in the classroom, the 5th batch students and staffs gathered to visit Jangchung Arena to watch the volleyball match Seoul Woori Card Wibee vs Suwon KEPCO Vixtorm. The students were granted the privilege of meeting and interacting with the Seoul Woori Card Wibee players and associated staff members. By participating the events for the fans and analyzing the marketing factors of the teams, students could apply classroom learnings to real-world problems and authentic situations.   Date: January 26th, 2018 (Friday) Venue: Jangchung Arena  
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  • 2018.01.15
  • [Field Trip] PyeongChang 2018
  • Dream Together Master Program 5th batch students went on a field trip to PyeongChang 2018. It was a month before the opening of the Olympic Winter Games PyeongChang 2018. The field trip included visits to the PyeongChang 2018 Promotional Booth and the ICT Experience Center. They provided detailed introduction of the upcoming mega sports event, in terms of the Games itself, venues, and the technologies. It was a memorable moment, recalling the meaning and the legacy of the Olympics. Students also experienced cooking and tasting the traditional food of Gangwon Province. Among 24 students, 14 skiied and 10 snowboarded in YongPyong Ski Resort. It was a priceless trip with diverse opportunities to enjoy PyeongChang 2018. Date: January 10th(Wed) ~ 12th(Fri), 2018 Venue: Gangwon Province (PyeongChang, Gangneung)    
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  • 2017.12.18
  • [Field Trip] Professional Basketball Game (Seoul SK vs Incheon Electroland)
  • Dream Together Master Program 5th batch students went on a sports field trip to the basketball match Seoul SK vs Incheon Electroland. Wearing SNUTDTM basketball uniform, students cheered for the match with all their heart. By participating the events for the fans and analyzing the marketing factors of the teams, students could both enjoy and learn from the field trip. They also applied their learning from the lectures. 5th batch students not only watched the professional basketball game, but also experienced the professional basketball industry as a whole of Korea.     Date: December 14th, 2017 (Thurs.) Venue: Jamsil Sports Complex (Students' Gymnasium)
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  • 2017.12.18
  • [Special Lecture] Dae Hee Kwak, Professor of University of Michigan
  • On December 15th, DTM invited a special guest Dae Hee Kwak, professor of University of Michigan. Dae Hee Kwak shared his invaluable experience and knowledge under the topic of “Greater Social Impact Through Strategic Partnership”. He introduced sports as a platform to expand socially responsible initiatives. By analyzing the previous cases of sponsorship, the professor illustrated how sports can deliver positive values to the society by partnership. He proposed 5 strategies to make partnership perform successfully. Clear objectives, transparency of the process, proper communication strategies, public participation, and multiple identities were mentioned as 5 factors to ensure positive impact of sports and the sports partnership.   Dae Hee Kwak is a professor of Sport Management at University of Michigan and is also a Director of Center for Sport Marketing Research. Dr. Kwak's research focuses on sport consumer behavior in various sport-related consumption contexts. His long-term research goal is to identify how sport consumer behavior is similar or dissimilar with other types of consumer behavior. His current work focuses on how emotion and experiential judgments influence various decisions to consume sport-related products and services.   Speaker: Dae Hee Kwak (Professor of University of Michigan) Date: December 15th, 2017 Topic: Greater Social Impact Through Strategic Partnership      
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  • 2017.12.17
  • [Class] Module 12 Sport Marketing Analysis & Research Method
  • This course is designed to enhance the knowledge on how to identify research problems and questions in sports management data including market analysis, and on how to systemically collect and analyze the data. Also, it provides an opportunity that students can learn the concepts and essential elements of scientific research. Date : December 11th – 15th, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 12 : Sport Marketing Analysis & Research Method Professor : Ilhyeok PARK (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)  
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  • 2017.12.11
  • [Class] Module 11 Sport Sp. & Social Rsp.
  • The central goal of this module is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship. A second focus for the module is to understand the relationship between sponsorship and social responsibility. Views from both the sponsor and sponsee will be considered. The module on the one hand views sponsorship as a funding source for sport and on the other as a marketing platform for sponsors. Date : December 4th –8th, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 11 : Sport Sponsorship and Social Responsibility Professor : Bettina Cornwell (Lundquist College of Business, University of Oregon, USA)
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  • 2017.12.04
  • [Class] Module 10 Strategic Planning in Sport Marketing
  • This module introduces perspectives, concepts, and principles to understand sports marketing phenomena and provides a new and comprehensive understanding of sports marketing. Date : November 27th – December 1st, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 4: Sport Marketing and Sponsorship Module 10 : Strategic Planning in Sport Marketing Professor : Joon-ho KANG (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)  
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  • 2017.11.30
  • [Special Lecture] Olivier Niggli, Director General of World Anti-Doping Agency (WADA)
  • On November 17th, DTM invited a special guest Olivier Niggli, Director General of World Anti-Doping Agency (WADA). Olivier Niggli shared his invaluable experience and knowledge under the topic of “Building an anti-doping agency that is fit for the future”. He introduced the vision, mission, and values of World Anti-Doping Agency and emphasized that they have tried to make a world where all athletes can compete in a doping-free sporting environment and led a collaborate worldwide movement for doping-free sport. He also introduced the 7 different blocks of the organization which were compliance, education, NADO/RADO relations, science/medical, investigations/intelligence, athlete relations, and information and data management. Lastly, he emphasized that WADA will develop and implement a strong compliance program with sanctions for signatories, increase and enhance research-led anti-doping education, and work with NADOs/RADOs/IFs to enhance anti-doping capacity.   According to WADA, Effective 1 July 2016, Olivier Niggli assumed the role as WADA’s Director General. He was previously Chief Operating Officer (COO) and General Counsel of WADA. From 2011 to 2014, Olivier was a partner with the law firm Carrard & Associés in Lausanne, Switzerland, where he was active in sport, arbitration and commercial law. He possesses extensive experience in the fight against doping, including his time as WADA’s Legal Director and Chief Financial Officer from 2001-2011. Olivier Niggli holds a Master of Laws (LLM) from the London School of Economics (LSE) and an MBA from McGill University, and is fluent in both English and French. With his background and experience, he brings expertise to WADA in the legal, financial and governance areas.   Speaker: Olivier Niggli (Director General of World Anti-Doping Agency (WADA)) Date:  November 17th, 2017 Topic: Building an anti-doping agency that is fit for the future        
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  • 2017.11.29
  • [Class] Module 9 Human Resource Management in Sport
  • This course is designed for DTM graduate students to attain knowledge related to human resources management (e.g., various theories and issues) and to understand and apply them in the sport context. The course will provides a basic understanding of Human resource management practices and human resource assets in sports. Date : November 20-24th, 2017 Venue : Seoul National University Building 71-1 Room 212 Theme 3: Sport Organization and Governance Module 9 : Human Resource Management in Sport Professor : May KIM (Department of Sport Science, Korea University, REPUBLIC OF KOREA)  
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  • 2017.11.28
  • [Forum] Dream Together Seoul Forum 2017
  • ‘Dream Together Seoul Forum 2017’ focused on “Olympic Legacy and Sustainability” to promote upcoming 2018 PyeongChang Winter Olympic Games and to facilitate developing the Olympic legacy in general. Olympic legacy has been misunderstood, under-evaluated, and less-developed. Therefore, this year’s forum aimed to retrospect past Olympics which have left successful legacy including 1988 Seoul, 2010 Vancouver, and 2012 London Olympics and to figure out the direction for the legacy of the future Olympic host cites including 2018 PyeongChang and 2020 Tokyo. Distinguished speakers, Ser Miang Ng, IOC Executive Board Member, Jee-Chul Oh, Former Vice-Minister of the Ministry of Culture, Sports and Tourism, John Furlong, Former President & CEO of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games, Ben Fletcher, Director of Strategy, Marketing and Communication of the London Legacy Development Corporation, Jooho Kim, Vice President of the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games, Hiromi Kawamura, Public Relations Secretary of the Tokyo Organizing Committee for the 2020 Olympic and Paralympic Games, and Tania Braga, Head of Legacy of the International Olympic Committee, shared their experiences and insights.   Topic: Olympic Legacy and Sustainability Date: November 24th, 2017 (Friday) Venue: Harmony Ballroom, InterContinental Seoul COEX Speakers: – Ser Miang Ng, IOC Executive Board Member – Jee-Chul Oh, Former Vice-Minister of the Ministry of Culture, Sports & Tourism – John Furlong , Former President & CEO of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) – Ben Fletcher, Director of Strategy, Marketing and Communication, The London Legacy Development Corporation (LLDC) – Jooho Kim, Vice-President of the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) – Hiromi Kawamura, Public Relations Secretary of the Tokyo Organizing Committee for the 2020 Olympic and Paralympic Games(TOCOG) Dream Together Seoul Forum 2017 Dream Together Seoul Forum 2017 Theresa Rah, Communications Director of the PyeongChang 2018 Winter Games Bid Committee Joon-ho Kang, Director of Dream Together Master Ser Miang Ng, IOC Executive Board Member Jee-Chul Oh, Former Vice-Minister of the Ministry of Culture, Sports & Tourism John Furlong , Former President & CEO of the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) Ben Fletcher, Director of Strategy, Marketing and Communication, The London Legacy Development Corporation (LLDC) Jooho Kim, Vice-President of the PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) Hiromi Kawamura, Public Relations Secretary of the Tokyo Organizing Committee for the 2020 Olympic and Paralympic Games(TOCOG) Tania Braga, Head of Legacy, IOC VIP Photo Group photo      
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