The central goal of this module is to provide the student with both a theoretical and an applied understanding of the values and limits to sponsorship. A second focus for the module is to understand the relationship between sponsorship and social responsibility. Views from both the sponsor and sponsee will be considered. The module on the one hand views sponsorship as a funding source for sport and on the other as a marketing platform for sponsors.
Date : December 3 –7, 2018
Venue : Seoul National University Building 71-1 Room 212
Theme 4: Sport Marketing and Sponsorship
Module 11 : Sport Sponsorship and Social Responsibility
Professor : Bettina Cornwell (Lundquist College of Business, University of Oregon, USA)