DTM NEWS

  • 2016-05-25
  • 360
[Class] Module 21 Sport Media
The module aims to provide the student with both a theoretical and an applied understanding of how the sport industry and media work together. The module is specifically designed to develop an appreciation of the sport media and communication process as it relates to the sport organizations, sponsors, advertisers, the customers, fans, the public, and related policy makers. The course allows students the opportunity to gain insight into the global perspective of the sport media, and the approach will be from the perspective of media industry and public policy.

Date : May 16 – 20, 2016
Venue : Seoul National University Building 153 Room 101
Theme 7 : Sport Media and Communication
Module 21 : Sport Media
Professor : Kihan KIM (
Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)


Prof. Kihan, DTM Director, starting the first class of the module.

Professor explaining about the theoretical and applied understanding of how the sport industry and media work together.

Professor emphasized the Value of Media Sport, that TV is not as we know it. TV sport is multimedia and and/or trans-media (or cross-media), available through different platforms, devices, and services.

Professor interacting with the students.

Students working on the answer to ‘Which types of TV matter the most as reliable sources of coverage rights income?’

The course allowed the students the opportunity to gain insight into the global perspective of the sport media, and the approach to perspective of media industry and public policy.

Students showing their fist of energy with the professor.