DTM NEWS

  • 2016-04-30
  • 375
[Class] Module 19 Sport Public Relations
This course is a graduate-level independent learning class on various aspects of sport public relations. This course is designed to develop and apply an understanding of the concepts
and principles of public relations in sport organizations (e.g., National Olympic Committee, college & professional sports). Sport public relations is a management function where practitioners use communication skills to foster positive relationships with key publics (e.g., media, community, & consumers).

Date : April 30, May 2 – 4, 2016
Venue : Seoul National University Building 153 Room 101
Theme 7 : Sport Media and Communication
Module 19 : Sport Public Relations
Professor : Choonghoon LEE (
Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)



Professor Choonghoon LIM in his first class of Module 19 Sport Public Relations.

Professor explaining about PR Campaign. There are various types of sport PR campaigns; those campaigns are often designed to attract media attention and to improve organization’s image.

Students shared and analized their real-life public relations issues.

Students selected a major sport organization of their choice and analyzed the factual information like annual report executive summary, communication strategy, and positioning strategy as well as current IMC tactics.

Students developed a self-publicity video as a part of in-class activities, which can also be used as video resume.

A group photo taken after the study of positive relationship for key sport public relations.