This course is designed to enhance the knowledge on how to identify research problems and questions in sports management data including market analysis, and on how to systemically collect and analyze the data. Also, it provides an opportunity that students can learn the concepts and essential elements of scientific research.

Date : December 12th – 16th, 2016
Venue : Seoul National University Building 153 Room 210
Theme 4: Sport Marketing and Sponsorship
Module 12 : Sport Marketing Analysis & Research Method
Professor : Ilhyeok PARK (Department of Physical Education, Seoul National University, REPUBLIC OF KOREA)


Professor, Ilhyeok Park is explaining the concept of Sport Marketing Analysis.

DTM students are listening to the professor’s lecture.

Group photo after the lecture.