This module examines the impact influence and growth of global sport organisations and their interrelationship with global sport events, broadcasters and commercial partners. It traces the evolution of the sport marketplace from its amateur origins to a global business identifying and examining organisations that exemplify the global sport marketplace. The role, function and economic drivers of sport organisations and associated professional sport leagues will be examined to determine the scope of their operations and impact of sport globally.
Date : March 26 – 30, 2018
Venue : Seoul National University Building 71-1 Room 212
Theme 6 : Sport Finance and Economics
Module 16 : Sport Industry
Professor : David Shilbury (School of Management and Marketing, Deakin University, AUSTRAILIA)